White-flowered plants can sometimes be a bit so-so, but 'The Bride' with its papery white petals and soft yellow centres over silvery grey bushes looks the part, especially in sunshine. A well-grown plant will be a sea of flowers in early summer.
Spring foliage is often yellow tipped as new growth starts. About 25cm (10") high.
A very old and still popular variety. Probably the best white-flowered cultivar.